Finding Co-founder Success with Author and Serial Entrepreneur Tanis Jorge
Founders in the WildJanuary 31, 202400:51:54

Finding Co-founder Success with Author and Serial Entrepreneur Tanis Jorge

This episode of Founders in the Wild features Tanis Jorge, serial entrepreneur and author of The Co-founder’s Handbook. Tanis shares the stories of her first business and some highlights from the last 20 years, when she cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.

Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached "unicorn" status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.

Tanis shares some advice from her book, The Co-founder’s Handbook as well as a founder resource, The Co-founder’s Hub and her newest venture, the Live Learn Launch Academy.

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The Co-founder’s Handbook – Amazon
https://a.co/d/dWOBEID

The Co-founder’s Hub
https://thecofoundershub.com/

Live Learn Launch Academy
https://www.livelearnlaunch.com/

Ally Global Foundation
https://ally.org/

#CoFounders #TheCofoundersHandbook #Founders #Entrepreneurship #Vancouver

Timestamps
00:00 Teaser
00:38 Introduction
00:58 Tanis’ early entrepreneurial inspiration
01:52 Setting your own destiny
03:16 First Business – Amway
03:54 Worldwide Dream Builders
05:35 Founding of IQuiri
06:33 Funding IQuiri
07:13 Built for acquisition
08:20 Growth and courting acquisitor
10:15 Contacting Experian
11:00 Sold first business, what’s next?
11:35 Found their niche..Switzerland of Identity
12:17 Starting NCB Data Services
14:15 Starting Pharos Global Strategies and selling
15:15 Pause for the eagles
15:53 Starting a family
16:25 Early days of Trulioo
17:31 Raised first $2M seed round
18:00 Silicon Valley funded company
18:50 The start of Trulioo
19:53 What are investors looking at
20:25 Advice for gaining credibility with VCs
21:21 Building a board of advisors
22:25 Compensating advisors
23:45 Billion dollar funding round and stepping down off the board
25:00 The co-founder partnership
26:50 Words of wisdom for founders just starting out
30:20 Introducing the co-founder relationship
33:10 Agreements…it’s worth investing in getting legal support
34:44 Co-founder’s Hub
36:00 PIKE co-founder formula
39:55 Maggie, Mila and Max question: Advice for founding business with family
40:33 The Co-founder’s Handbook – Family Edition
41:20 Don’t do it or follow advice in the book
42:07 What to do if you are founding family business
42:36 Succession. Don’t do it
45:54 Live Learn Launch Academy
47:45 PERT curriculum
51:53 Reach out to Tanis on LinkedIn
50:10 Ally Global Foundation